Konu "Online Impulsive Buying" için Dergiler listeleme
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The effect of electronic service quality dimensions and hedonic browsing on online impulsive buying behavior of consumers
(Alanya Alaaddin Keykubat Üniversitesi, 2020)The main purpose of the study is to evaluate the effects of electronic service quality dimensions, urge to buy impulsively and hedonic browsing variables on online impulse buying behavior. The data were collected using a ...