Konu "Consumer Behavior" için Dergiler listeleme
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Consumer attitude and behavior in social networking sites – A survey research
(Alanya Alaaddin Keykubat Üniversitesi, 2017)One of the social media tools social networking sites (SNS) play an important role in the marketing activities of enterprises. People who spend a significant portion of their time on SNS are affected by the activities of ... -
Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value
(2022)Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption. Much of the research on packaging and food coloring has been carried out on the effects of ...