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Skepticism towards videos shared on social media
(2018)
Internet usage resulted in alternative communication channels, and it did not take too much for the advertisers to use social media as an advertisement medium. It is a wellknown fact that consumers do not believe in ...
Comsumer switching behavior in banking industry: Can consumer base be purchased, or earned?
(2019)
Loyalty membership programs are widely used as a strategical tool in banking. In the paper a unique loyalty membership program in Turkey in which consumers are offered cash in order to convince them to switch their financial ...
The factors affecting minorities’ satisfaction of health care service utilizing fuzzy rule based systems
(2018)
The aim of the study is to determine factors in health communication, when minorities are serviced in a language different from their mother tongue. Health care service satisfaction when doctor and patient speaking the ...