Konu "Political marketing" için Araştırma Çıktıları (TR Dizin / Web of Science / Scopus / PubMed) listeleme
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Voter classification based on susceptibility to persuasive strategies: A machine learning approach
(Springer, 2020)The current literature on the campaigns of political marketing is based on mass communication. However, the online community introduces new opportunities, one of them is captology. As a part of captology, the persuasive ...