Yazar "Demir, Mehmet Özer" için Araştırma Çıktıları (TR Dizin / Web of Science / Scopus / PubMed) listeleme
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Ambalaj Üzerindeki Sayısal ve Duyusal Bilgi Tercihlerine Göre Makine Öğrenmesi Yaklaşımı ile Tüketicilerin Sınıflandırılması
Tavlı, Didem; Demir, Mehmet Özer (2021)Günümüzde tüketicilerin satın alma alternatiflerinin artması ile birlikte firmaların tüketicilerin satın alma davranışlarını etkileyen faktörleri incelemesi ve nelere dikkat ettiğini iyi tespit etmesi gerekmektedir. Bu ... -
Comsumer switching behavior in banking industry: Can consumer base be purchased, or earned?
Demir, Mehmet Özer; Demir, Zuhal Gök (2019)Loyalty membership programs are widely used as a strategical tool in banking. In the paper a unique loyalty membership program in Turkey in which consumers are offered cash in order to convince them to switch their financial ... -
Decision tree analysis of consumers' intentions to purchase coffee in glass flasks
Irmak, Sezgin; Demir, Mehmet Özer (2021)The aim of this research is to determine the perceptions and the characteristics of consumers to determine their intentions to purchase ready to drink coffee in glass flasks. In this context, this study assesses the ... -
The factors affecting minorities’ satisfaction of health care service utilizing fuzzy rule based systems
The aim of the study is to determine factors in health communication, when minorities are serviced in a language different from their mother tongue. Health care service satisfaction when doctor and patient speaking the ... -
Political segmentation based on pictorial preferences on social media
Demir, Mehmet Özer; Simonetti, Biagio; Gök Demir, Zuhal (Springer Science and Business Media B.V., 2021)Social media platforms, which are accepted as a channel for selling, listening and receiving continuous feedback from customers, have the opportunity to expand beyond the limits of traditional mass media channels. Social ... -
Skepticism towards videos shared on social media
Demir, Mehmet Özer (2018)Internet usage resulted in alternative communication channels, and it did not take too much for the advertisers to use social media as an advertisement medium. It is a wellknown fact that consumers do not believe in ... -
Voter classification based on susceptibility to persuasive strategies: A machine learning approach
Demir, Mehmet Özer; Simonetti, Biagio; Başaran, Murat Alper; Irmak, Sezgin (Springer, 2020)The current literature on the campaigns of political marketing is based on mass communication. However, the online community introduces new opportunities, one of them is captology. As a part of captology, the persuasive ...